My Fire Hydrant

 Back in December, I briefly mentioned a new product we (Iams) were launching called Prostora Max. Here are some more details.

1. WHAT IS PROSTORA MAX?
Prostora Max is our new probiotic supplement for dogs.Probiotics are the beneficial or good bacteria that can provide health benefits in the gut beyond what basic nutrition provides. In your dog’s gut, they help provide a natural defense system against bad bacteria; they promote vitamin synthesis and absorption; and they maintain the health of the immune system.

Prostora Max (our new supplement!) contains a unique and patented strain of bacteria called Bifidobacterium animalis AHC7. Bifiobacterium is naturally present in the dog’s gut and probiotics originating from the target species (the dog) may be better adapted to adhere and colonize.

It comes in a soft, chewable treat form that (I can personally testify because Bailey has tried it) dogs love to eat and owners love to give!

2. WHAT DOES IT DO?
More than 500 species of bacteria reside in your dog and there is a delicate balance between the good ones and the bad ones. Several things can impact this balance such as disease, age, diet, stress and antibiotics. Upsetting the balance can result in digestive upsets and loose stools.

Probiotics (the good bacteria) can help restore the delicate balance. But all probiotics are NOT created equal. Benefits depend on the kind of probiotics (Lactobacillus, Acidophilus, Bifidobacterium), the species they are used in (human, dog, cat) or the level that is consumed.

In a clinical trial Prostora Max was shown to nutritionally manage diarrhea faster than without using probiotics (anyone whose dog has had diarrhea will tell you that stopping it even 1 hour faster is a benefit!). Antibiotic use in this study was also decreased by 23% when Prostora was given.

3. WHERE CAN I GET IT?
Prostora Max is only available through your veterinarian.

4. WHERE DID THAT GOOFY NAME COME FROM?
The rumor around the office is that they took the words probiotic and restore and mashed them together to make Prostora. Prostora helps restore the bacterial balance.

DISCLAIMER:
I’ve put this information in my own words after training and study. I reserve the right to add to and/or edit this post if it becomes outdated or additional/better information becomes available. Information posted on my blog (or on the Internet for that matter) should NEVER be substituted for the guidance and advice of your veterinarian or your animal behavior professional.