A Celebrity Celebration of Pet Adoption at Pet Care

Welcome to the Celebration!
The last week of October we had a celebration at the office for Iams Home 4 the Holidays. And omidog did I have a great time!

It started as I was walking from my car to the building. Just outside the door I recognized my first celebrity of the day: Munch! Yes, Munch, that gorgeous Bulldog featured in Iams commercials was just returning from a walk on his way inside to the party. Unfortunately, I didn’t have Tyler with me. However, I had the next best thing—Flat Tyler!
Munch is such a character, and seemed to enjoy meeting Flat Tyler!
Moving into the celebration area, I ran into one of my most favorite people (also my hero), Mike Arms! Mike came to us from his home base at the Helen Woodward Animal Center in San Diego.

Mike Arms and Flat Tyler
I’ve been very lucky these past 2 months to be able to spend some quality time with Mike—first at BlogPaws West, and now at our celebration.
In case you’ve never heard of him, Mike Arms is the founder of Home 4 the Holidays, and a major force in pet adoption. In some respects, he’s turned the traditional shelter upside down by re-thinking how a shelter should be organized and funded. Be sure to check out:
- The ACES workshops where shelter workers and volunteers can learn how to apply business techniques to pet adoptions—for free.
- Club Pet Boarding a great hotel destination for San Diego’s canine, feline and exotic family members.
- The Pet Grooming Salon, for the pampered pet needing a day at the spa!
- AniMeals bringing pet food to the homes of the elderly or disabled.
- Educational programs that teach children and families about animal welfare, and nurture the human-animal bond
- A beautiful Equine Hospital
- And so much more!
But back to our celebration……

Munch makes an entrance!
Nearly everyone was seated as Munch strutted his stuff down the audience aisle. He got loads of applause!
Everybody wanted to get their photos taken with Munch. But first, Munch had to show his support of pet adoption by putting on an Iams Home 4 the Holidays Adoption Advocate hat.

Munch is an advocate for adoption.
Munch was first on the list of celebrities at our celebration because he had an appointment at a Bulldog Specialty Show being held to the south of us in Kentucky. He spent quality time with everybody—and lots of photos were taken.

Flat Tyler helps with the photos.
Just before Munch had to leave, Krissie and Ryan Newman arrived! Are you a NASCAR fan? If you’ve never heard of NASCAR all you need to know is that Ryan drives the #39 Chevy for Stewart-Haas Racing and he is awesome on the track! Krissie is vice president of the Ryan Newman Foundation, and one of the Foundation’s interests is animal welfare.

Flat Tyler (with Michel Brousset in the background) just can’t pass up a photo op!
So with all of our celebrities present, it was time to take some photos. Munch seemed to be having a little trouble focusing until we realized that he was looking at Flat Tyler, who was on the seat next to me in the front row. Once we put Flat Tyler behind the photographer’s head, Munch was eager to look at the camera!

Mike Arms and Krissie & Ryan Newman listen to Michel Brousset, Marketing Director for P&G Pet Care.
After the photos we all settled down to listen to what our visiting friends had to say. First, Michel Brousset said a few words of welcome to our guests, and then introduced Mike Arms.

“Pit Road Pets: NASCAR Stars and Their Pets.”
When Mike was finished, we heard from the Newmans–they have SIX dogs! All of them are shelter/rescue pooches. Ryan and Krissie have been vocal advocates for animal welfare for the past few years. Krissie told us about a recent Foundation fundraiser for spay/neuter, a book titled “Pit Road Pets: NASCAR Stars and Their Pets.” This book is way beyond cute! It’s got all kinds of photos and stories about your favorite NASCAR driver and the pets who share their lives. A second book has also been published titled “The Second Lap” which expands into the pets of the fans, and the behind the scenes folks involved with NASCAR. The second book is also a fund raiser for animal welfare.

Flat Tyler listens to the Newmans
Their passion for pets and pet adoptions makes the Newman Foundation a natural fit with Iams Home 4 the Holidays. Krissie told us how Mike Arms had been an inspiration for her and her work with the Foundation. In fact, she told us that Mike has been advising her on her visions and goals for their Foundation.

Flat Tyler insisted on having his photo taken with the Newmans!
After the Newmans spoke, our guy Michel got back up and asked Mike Arms to join him.

Mike Arms receives the "Iams Lifetime Hero Achievement Award"
Mike had no idea that he was about to receive the “Iams Lifetime Hero Achievement Award” in recognition of his commitment and extraordinary contributions to enhancing the lives of homeless animals for more than 30 years. In addition, Michel announced the creation of the annual “Mike Arms/Iams Hero Award.”

Mike Arms is a Lifetime Hero!
Every year, the Mike Arms/Iams Hero Award will be presented to a person or animal organization that exemplifies the commitment and passion for the lives of orphaned animals similar to what Arms has been doing for so many years.

Michel presents the check
Next, Michel presented a contribution of $50,000 to the Ryan Newman Foundation and announced a partnership between Iams and the Foundation to further animal welfare issues on and off the race track—how cool is that!!!
After the presentations were over we had time for photos and some “meet and greet.” What a perfect way to celebrate Iams Home 4 the Holidays 2010!

Three exceptional leaders in animal welfare





















