Meet the Breeds in NYC!
You’ve probably heard of the AKC (American Kennel Club) and the CFA (Cat Fanciers Association). Have you heard of Meet the Breeds?
A few weeks ago (October 17 & 18), some of my co-workers were at the Javits Center in New York City (wish I had been able to go!) where they attended the AKC-CFA Meet The Breeds sponsored by Pet Partners, Inc. This really cool weekend event allowed people to “meet” 160 dog breeds and 41 cat breeds. Each breed had its own designated space that was designed and decorated to reflect the breed’s attributes, characteristics, history, and heritage. People attending the event were able to pet the dogs/cats/puppies/kittens and to question and talk to breed experts. What a great way to learn about different breeds of dogs and cats!
My buddy, Jason Taylor (from our External Relations team), was there to present a contribution to two outstanding organizations, the Bulldog Club of America and the Winn Feline Foundation.
Munch looks on approvingly as Jason presents a check for $10,000 to Evelyn Heath of the Bulldog Club of America's Charitable Fund. To Munch's left are Adam and Deirdre Nardelli, Munch's owners.
Have you seen the Iams dog and cat ads we’ve been doing lately that call attention to the fact we’ve added prebiotics to our pet foods? The two breeds starring in these ads are the Bulldog and Cornish Rex. In fact, the canine star of the ads — Munch the Bulldog – was at Meet the Breeds!
Everybody at Iams fell in love with Munch when we first started looking at his photos and video. He has such personality! That Saturday at Meet the Breeds, Jason and Munch presented a donation to the Bulldog Club of America. We know that they will put our contribution to good use to support the breed.
Janet Wolf, the executive director of the Winn Feline Foundation receives a check for $10,000 from Jason. On the left is David White of the CFA holding Artie the Cornish Rex.
The next day, it was Artie’s turn to shine. Artie is a Cornish Rex, and he is a magnificent example of his breed—sleek, healthy, and beautiful. The Cornish Rex is the breed of cat featured in our new marketing campaign for Iams Cat food. That Sunday, Jason and Artie presented a donation to the Winn Feline Foundation, to help honor and celebrate the unique Cornish Rex breed.
What an incredible event!
