Munch Mystery Exposed!

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Part of my work is to sometimes respond to comments made on videos posted to the Iams YouTube channel. Yesterday, there was a really fun one!

Munch, the Bulldog featured in several Iams commercials, has a very distinctive (and distinguished!) face: It’s mostly white with a patch of brown on the right side of his head.

Someone with a very keen sense of detail noticed that in Munch’s latest commercial, that patch of brown is not always on the same side of his face. “Is it the same Bulldog throughout the commercial?”

So I had to do some detecting.

I first looked at the commercial. It went by so fast it was hard to tell if the patch switched sides. It was easier when I envisioned Munch as a car and the patch as being on the “passenger’s” side. Sure enough, that patch went from “passenger’s” side to “driver’s” side and back to “passenger’s” side again!

Brown patch on "passenger's" side

Brown patch on "driver's" side

Brown patch on "passenger's" side again!

So then I had to look at his other commercial, and I noticed the same thing:

Brown patch on the right side

Brown patch on wrong side!!!

Were there 2 different dogs in each of these commercials?

NO!

In each commercial, an artistic decision was made to reverse a snippet of film. I’ve watched these commercials over and over again (I’m a big Munch fan!) and NEVER NOTICED THIS!!!! I imagine I’m not the only one.

So now you’re in on “the secret of the transposed brown patch!” Here are the 2 commercials. In the first one, watch for when Munch says “I’m gonna ace this checkup”—that’s Munch in reverse! In the second one, watch for when Munch says “Nice day, huh?” Again, Munch in reverse!

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Munch, looking good!

Iams spokesdog Munch was recently on CNN.

Did you know that Munch has his own Facebook Fan Page?

I just downloaded this TV commercial into the Iams YouTube account. When I first heard talk about this ad, I was a little uncomfortable–I thought we might offend some of the Bulldog affectionados out there. But how could anyone not fall in love with this very handsome pooch? I smile every time I watch him strut down the street. What a dog!